App Store Optimisation (ASO) Marketing service

Help more people find and install your app

ASO improves how your app is found and chosen in the App Store and Google Play: keywords, titles, screenshots and ratings.

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App Store Optimisation (ASO)

The problem

Sound familiar?

Your app is good, but in the App Store and Google Play it gets lost among thousands of others.

  • Hard to find in store searchYour listing doesn’t use the words people search for, so it rarely appears.
  • Listings that don’t convinceTitles, descriptions and screenshots don’t show why your app is worth installing.
  • Reviews left unansweredUnanswered reviews put off people who are deciding whether to install.

Solution & features

How App Store Optimisation (ASO) solves it

We research store keywords

We find the searches that bring the right users, for each store.

We rewrite your listing

Title, subtitle and description written for search and for the people reading them.

We improve how it looks

Screenshot and icon briefs, and A/B tests of your listing on Growth and Scale.

Everything included

  • Store keyword research

    The searches that matter in the App Store and Google Play.

  • Listing copy

    Title, subtitle and description written for search.

  • Screenshot briefs

    What each screenshot should show, and in what order.

  • Review replies

    Replies to user reviews, on Growth and Scale.

  • Listing A/B tests

    Tests of icons, screenshots and copy, on Growth and Scale.

  • Localised listings

    Listings in 3 languages, on Scale.

Benefits

What you get

  • Keyword research for both stores

    Your app shows up for more of the searches that matter.

  • Title, subtitle and description written for search

    People understand what your app does before they install it.

  • Screenshot and icon recommendations

    Your listing looks as good as your app.

  • Monthly keyword ranking report

    You see your keyword rankings change month by month.

How it works

Up and running in 3 easy steps

  1. Choose a package

    Pick the package that fits and check out.

  2. Kick-off call

    We agree on goals and get access to the accounts we need.

  3. We do the work

    You get a plain report of what we did and what changed.

Social proof

Built by a team clients trust

What clients say about WordTenance, the team behind the plugin.

3 of 3 reviews on Trustpilot are five stars See all reviews on Trustpilot

  • I had an amazing experience from start to finish!

    I had an amazing experience from start to finish! The quality of service exceeded my expectations, and everything was handled with great professionalism and attention to detail. I’m genuinely impressed and will absolutely be returning with my friends and family. They’ve definitely earned my trust and recommendation!

    Emma Ighodalo GB Read on Trustpilot

  • Expert service

    I worked with Wordtenance after considering 5 different providers. I'm happy that I went with this service and I'm very satisfied with the web development, repairs, and strategy.

    Melisa Boutin KN Read on Trustpilot

  • Very competent and trustworthy

    Very competent and trustworthy. Always a great experience.

    Lillian Fidler CA Read on Trustpilot

Price & offer

Choose your package

Pick the package that fits your goals and budget.

  • Starter

    Monthly

    $299 / month
    • 1 app, 1 store
    • Keyword research
    • Listing copy
    • Monthly report

  • Recommended

    Growth

    Monthly

    $549 / month
    • 1 app, both stores
    • Screenshot briefs
    • Review replies
    • A/B tests of listings

  • Scale

    Monthly

    $949 / month
    • Up to 3 apps, both stores
    • Localised listings in 3 languages
    • Competitor tracking
    • Fortnightly strategy call

Prices exclude tax, which is added at checkout where it applies.

FAQs

Questions, answered

Do you guarantee results?

No one can honestly guarantee rankings, traffic or sales. We agree on goals at the start, do the work every month and show you what changed in a plain report.

Do you need access to my developer account?

Yes, a team member role in App Store Connect or Google Play Console, so we can update listings and read store data.

Which stores do you cover?

Apple’s App Store and Google Play. Starter covers one store; Growth and Scale cover both.

Do you design the screenshots?

We write detailed screenshot and icon briefs. If you need the designs made, ask us for a quote.

Ready to be found in the app stores?

Buy now or Book a meeting