How to Redirect Logged In Customers Away From a Product Page

You can redirect logged in customers away from a product page once they’ve already purchased it by checking their purchase history on template_redirect and sending them to a custom URL, useful for one-off items like courses or unique goods.

Why Redirect Customers Who Already Bought

• Prevents duplicate purchases of one-off items like lifetime access or unique physical pieces
• Sends returning buyers straight to a “my courses” or account area instead of the sales page
• Keeps the sales page focused on converting new visitors, not confusing existing owners
• Works for any product ID, so it scales across multiple non-repeatable products

Step 1: Check Purchase History and Redirect

The snippet checks whether the current page is a single product, whether the visitor is logged in, and whether they’ve already bought that exact product ID.

/** Send customers who already own this product away from its page */
add_action( 'template_redirect', 'redirect_existing_owners_from_product' );

function redirect_existing_owners_from_product() {

    if ( ! is_product() || ! is_user_logged_in() ) {
        return;
    }

    $current_user = wp_get_current_user();
    $viewed_product_id = get_queried_object_id();

    if ( wc_customer_bought_product( $current_user->user_email, $current_user->ID, $viewed_product_id ) ) {
        wp_safe_redirect( home_url( '/my-account/orders/' ) );
        exit;
    }
}

Limiting the Redirect to Specific Products

If only certain products should trigger this (rather than every purchasable item), add an ID check first.

/** Only redirect for a specific list of one-off product IDs */
$one_off_products = array( 842, 917 );

if ( in_array( $viewed_product_id, $one_off_products, true )
    && wc_customer_bought_product( $current_user->user_email, $current_user->ID, $viewed_product_id ) ) {
    wp_safe_redirect( home_url( '/my-account/orders/' ) );
    exit;
}

Troubleshooting

The redirect creates a loop

Make sure the destination URL itself isn’t a single product page that also has this redirect logic attached, or you’ll create an infinite redirect loop.

Redirect doesn’t trigger for a known buyer

Guest checkouts and orders placed under a different email than the current account won’t match — wc_customer_bought_product() checks both the user ID and billing email tied to completed/processing orders.

Frequently Asked Questions

Conclusion

A short template_redirect snippet is all you need to redirect logged in customers away from a product page they’ve already purchased. Test it with a real test account and a real completed order before relying on it for one-off or non-repeatable products.

See also How to Hide Price and Add to Cart for Logged Out Users in WooCommerce. Then read How to Let a Customer Purchase a WooCommerce Product Only Once.

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